One of the undeniable factors that is accelerating the advent of Hybrid Photography are the new ways that consumers require their photos and videos to be delivered.
As Social Media Sharing sites like Facebook and Pinterest, and Smart Devices like iPhones, iPads and Androids become more popular, we have seen a move away from traditional methods of delivery – for example, printed photos and DVDs – and towards e-Products that can be delivered directly to the internet and those smart devices. But are the formats of those new delivery points changing the way the photographers capture their images?
At a recent shoot for Tootsee Roll, MC Contributor, Photo Innovator, Educator and Hybrid Coach to the Pros Will Crockett (DiscoverMirrorless.com) asked that very question, and he has an interesting take on the modern composition of photos.
A New Way of Framing a Portrait
Will Writes – “Corporate and commercial photographers are seeing a decline in the demand for vertical portraits and increased client interest toward horizontal and square crops instead. Because of web pages like YouTube and Facebook, and the fact that most display screens (TV’s and Monitors) for commercial uses being horizontal in shape (16:9 Format), we are adapting to the creation for corporate style portraits in either horizontal or square aspect ratios.
In the video above, I’ll walk you through a rather large hybrid photo set where I use both Q-flashes (super portable and battery powered pro flash) and BIG LED panels to create images for a longtime commercial client. I’ve shot for this client over 20 years, using everything from the big film cameras of yesteryear to today, where I really don’t need anything more than mirrorless equipment to produce a client-pleasing set of images.” (Read Article on DiscoverMirrorless.com)
As you begin to think of your photos and videos as less of an individual unit and more as a component of a Hybrid eProduct, it’s important to realize that since a Hybrid Product is a combination of photos and videos, then even your still images will be delivered in the body of – you guessed it – a video. In much the same way that you shouldn’t try to force a square peg into a round hole, it’s also important not to try to force vertical images into the horizontal orientation of a video.
For more on this – watch the following Public Service Announcement from GloveandBoots