Are YOU Ready for the Future of Photography?

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Throughout history, there have been those with the ability to recognize adapt to the changing times, and it has been these individuals who have brought forth innovations that have literally changed the world.

Think of people like Thomas Edison, Alexander Graham Bell, Henry Ford, and more recently, Bill Gates and Steve Jobs.

Today…  right now, we find ourselves at the beginning of a shift in the world of photography.

As more and more mobile devices (smartphones, tablets, etc.) are getting into the hands of consumers – and let’s face it, folks… these things are ubiquitous as it is – photographers are finding that there is less demand for traditional printed photographs and more demand for images that can be delivered directly to the millions upon millions of high resolution screens on these devices.  But as we move to deliver products to those screens or directly to the internet and social media, will still photos be enough?

MC Contributor and Hybrid Photography Pioneer Will Crockett sees a Bigger Picture…

“What’s better to capture the soul of a loved one than a rich, well lit, carefully posed portrait created by a master of the craft? A portrait that presents the added element of movement and reveals the subtleties of their speaking voice.

For most pro portrait photographers, learning their trade has taken years, decades even and migrating gracefully into the addition of video and audio as a product option to customers appears to be inevitable for most. Even though most photographers know that video is going to become an “expected” product group on a sales menu, few are actively moving toward that day.

That is why it’s important to start planning how best to create your own brand of “Talking Portrait” in order to preserve all your options on how to capture audio, post process, convert to a viable product, store images and to find the right gear to make it as painless as possible.” (Read post on

My 2 Cents

There are three types of people in the world.  Those who make things happen, those who watch things happen, and those who are left saying “Hey…  what just happened?”

Will Crockett has made a habit of being ahead of the trends.  That’s why camera and gear companies regularly go to him for feedback and advice – and what they want to know about right now is Hybrid.  We are on the cusp of something new and exciting, folks.  Stay Tuned!


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