Canon Admits EOS M Sales Slower Than Expected

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In an interview with Masaya Maeda – Canon Managing Director and Chief Executive, Image Communication Products Operations on DPReview, Mr. Maeda admits that sales of Canon’s first foray into the mirrorless market, the EOS M, have

Masaya Maeda - Managing Director and Chief Executive, Image Communication Products Operations at Canon

Masaya Maeda – Managing Director and Chief Executive, Image Communication Products Operations at Canon

been slower than expected.

In an interview conducted at CP+ in Yokohama, Japan, Mr Maeda concedes that “the EOS M hasn’t yet been fully able to exploit this market.  Looking at worldwide results, we’ve seen users are limited to certain regions – we’re seeing very positive sales in Japan and South East Asia.  Looking beyond that, we haven’t established market share yet.

My 2 Cents

It’s no surprise that the Canon EOS M isn’t performing as well as expected (sales wise) since it doesn’t perform as well as you would expect a camera emblazoned with the ‘Canon’ moniker should.  At over $700 USD, the EOS M is pretty pricy for what you get and it’s completely outclassed by virtually all of it’s peers in the mirrorless realm, including some that sell for half it’s price or less.

The video above by CheesyCamStudios does a great job of pointing out the EOS M’s shortcomings.  Heck…  they were so unimpressed that they’re actually sending it back!  As we’ve said before in this space…  At present, Canon -and to a lesser degree, Nikon – have yet to take the mirrorless market seriously.  Unless you have a huge collection of Canon legacy lenses that you don’t want to part with, I would recommend looking elsewhere for a mirrorless camera.  The list below is a good starting point.

Our Picks for the Top 10 Mirrorless Camera Systems on the market today

1. Panasonic Lumix GH3 – Best in Class for both stills and video, Pro Level Lenses and Wi-Fi make this the Best Hybrid Camera on the Planet today.


2. Olympus OM-D E-M5 – Classic styling with top notch performance and revolutionary 5 point IBIS make this one of the breakthrough cameras of the last year.


3. Sony NEX 6 – Hybrid Autofocus, Wi-Fi and most of the main features of the flagship NEX 7 make this the most advanced NEX camera yet.


4. Fuji X-Pro1 – Hybrid Viewfinder combined Fuji’s X-Trans Sensor and EXR Processing Technology deliver some of the best quality still photos you’ll get from ANY camera (35mm or smaller).


5. Fuji X-E1 – Same Sensor and Processing Technology as the X-Pro 1 in a smaller, more stylish frame.


6. Panasonic Lumix G5 – One of the best mirrorless camera values today. Delivers many pro level features and performance at a mid level price.


7. Olympus PEN Lite E-PL5 – Same sensor and image processor as the flagship OM-D E-M5 have many calling this the OM-D Lite.


8. Panasonic Lumix GX1 – Top level performance in a small, go anywhere body (SPECIAL DEAL – Get the GX1 for only $300 USD Body Only)


9. Sony RX100 – fixed lens compact named by Time Magazine as one of the Best Inventions of 2012.


10. Olympus PEN Mini E-PM2 – Sensor and processor of the OM-D E-M5, now in mini form



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