MirrorlessRumors is reporting that the Pentax Q10 will now be available in 100 different color combinations for “heightened individualized photographic expression. Consumers will now be able to order a custom built Q10 camera to reflect their unique taste and individuality.”
Sounds kinda like Pentax are trying to be the “Mini Cooper” of the digital camera world. (Press release below photo)
Here’s the Press release from Pentax:
Las Vegas, NV (January 7, 2013) CES Booth #C15113— PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX) is now offering consumers the ability to custom order the Q10, the world’s smallest, lightest mirrorless interchangeable lens camera (ILC) system, in 100 different color combinations. This unmatched offering of color variations will enable consumers and photo enthusiasts alike to find new and limitless ways to express their individualism through photography.
Despite the complex nature that accompanies the offering of such a varied and wide ranging line of product, PENTAX will custom build each of the cameras to order per the color specifications set forth by each consumer. Once an order is placed, the specifications are sent to the PENTAX manufacturing facility where each camera will be hand built to reflect the personalized selection made by the individual who ordered it. Similar to that of a luxury good, the experience of customizing, ordering and receiving the finished product is unparalleled in the photo-imaging industry. This level of customization will be accomplished thanks to PENTAX’s unique supply chain management process, its team of committed customer service representatives and its progressive retail partners.
“Offering the Q10 in 100 color combinations is a unique way for PENTAX to showcase its commitment to supporting photo enthusiast’s creative self- expression,” said John Carlson, Sr. Manager of Marketing, PENTAX. “Having the ability to customize your camera to match your mood, your alma mater or even your favorite sports team is an offering unequaled in the industry and we are happy to support our customers as they strive for new ways to express themselves.”
Consumers can mix and match body and grip colors by visiting the Q10 Studio at www.pentaximaging.com where they can define the perfect color combination to complement their individual style. (Read full article on MirrorlessRumors.com – Video above courtesy of DigitalCameraWorld)
My 2 Cents
The Pentax Q10 is a great little camera. It’s legitimately a “pocket sized” compact system camera that will give you great quality images and videos from it’s teenie little body. You won’t find it among the very top cameras in terms of Image Quality, but it’ll provide more than enough results for all but the most discerning of users. The color thing is cool, but here’s hoping that Pentax is bringing more to CES 2013 than a box of crayons…