THIS is Hybrid Photography!

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Since the launch of this website, we’ve been telling you about the coming wave of Hybrid Photography that is about to revolutionize the photo and video industry, but even though a paradigm shift is about to occur that’s as big as the shift from film to digital, there are still a lot of people who are having a hard time wrapping their heads around what this shift will mean to them.

Well, a few days ago we put up a post by Suzette Allen, a highly renowned (and incredibly talented) photographer and educator who is one of our colleagues on  The video above was created by Suzette and was highlighted in her tutorial on How To Edit Your Video Clips in Lightroom 4, and we can’t think of a better example of Hybrid Photography, or the skillful blending of still photos, video and audio into a whole new art form.  That’s why we wanted to give her creation it’s own post.

We think that what you’re seeing above will represent the “Senior Portrait” of the future, and we predict that over the next few years as more and more people get smart phones and tablets (and they’re already ubiquitous), the printed photo will become less important and Hybrid eProducts that you can instantly share on your mobile devices or on Facebook, Twitter, etc., will become that standard.  And because mirrorless cameras are much better suited to creating Hybrid eProducts, you’re going to see them take over the market space.

What do YOU think?…  Leave your comments below.



Robert Grant says:

I’m at a loss as to how this is “hybrid photography”? It just looks like a video to me, in this case a showreel for an actress/model.

Hi Robert…

What makes this “Hybrid Photography” is that the still photos (yes, they’re in there) are blended seamlessly with the video and audio – so much so that even you looked at this as just a video. The second aspect that separates this from the “traditional” photo album is that this can be delivered directly to someone via whatever electronic medium that you choose – email, Facebook, Twitter, or right onto a mobile device.

You’re absolutely right in your assertion that this is a professional model in this example, but couldn’t you just picture this as a “Senior Portrait” session with a high school student? How much cooler would it be for the student to instantly be able to share something like this with their friends vs. even just sharing still photos on Social Media, etc.?

As the art form evolves, I’m sure we’ll see some even cooler stuff coming in the future. Stay Tuned!!!

Kelly Garren says:

I think that this is going to be vital for anyone who is looking to really MAKE IT as a professional photographer. I am a semi professional photographer, and photography has recently taken on a larger part of my regular salary job. With the consumer DSLR, and now affordable full frame cameras coming on the market, combined with increasingly better smart phone cameras, it can be really tough to convince people that you are worth their hard earned money. Let’s face it, we have to charge a lot of money per hour in order to make ends meet, and for the average person paying to have their picture taken, they think that if they have a Nikon D3200 and a kit lens then they can take the same photos as you. With the ready access to so much photographic equipment, we have to really produce material that not only the clients are happy with, but that also convinces them that they can’t do what you do with what they have. This is also going to be a key component for anyone who is struggling to compete for business with the likes of local studios who do family sessions for 50 bucks.

So, with that said, I really like this new approach on the one end, but also hate it on the other. I like it because it’s fun, it’s fresh, and it’ll help keep my lights on. I hate it because it’s also a lot more work and time spent behind a computer rather than meeting and shooting new people 🙂

Hi Kelly. What a phenomenal comment!

You’re spot on with your assessment of the current conditions in the Pro Photography market. It’s the “Attack of the Mommy Cams” – with many clients opting to do their own work, so to speak. We’re also noticing that the era of the printed photograph is coming to an end as well, as every day there are more and more screens getting into people’s hands in the form of smart phones and tablets, and we’re finding that THIS is where the customer of today wants to consume our products.

I have to tell you that I, and all the team of Hybrid Pros that I work with are just like you. We’d rather be out shooting stills and videos, and connecting with people than be stuck behind a computer. The good news is, creating Hybrid Products that move and speak is easier than you might expect, and our team has been busy creating easy to use, template driven eProducts that professionals can use to make money in the photography market of today. By using some simple to use tools, you’ll be able to set yourself apart from other pros in your market, all while having a ton of fun! To keep up with what we’re doing, check out our sister website >>


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